Spotify is the undisputed king of music streaming. And now it's mulling over a move into video, it has emerged.
Buoyed by the success of Netflix and Amazon Prime Instant Video, the music streaming service has been in talks with video providers over potential deals, according to the Financial Times.
Such deals could see Spotify buy rights to existing TV shows and films as well as commission its own.
While it will compete with Amazon and Netflix, Spotify's offering will apparently be more in-line with YouTube. YouTube itself has a premium paid-for offering in the works.
Potential partners include Fullscreen, Tastemade (behind shows like 'Grill Iron') and Maker Studios.
Spotify hasn't confirmed or denied the rumours. It's holding a media event on May 20 in New York, which could see the new service unveiled.
Spotify's music service currently has more than 60 million active users and 15 million paying subscribers, who chip in £9.99 each a month for the premium, ad-free version.