The number of people streaming TV shows and films will more than triple in the next four years, research suggests.
Juniper Research claims around 332.2 million people will watch TV in this way by 2019. Currently, around 92.1 million people do, so that would be an increase of 260 per cent.
According to the report – snappily titled Mobile & Online TV & Video: OTT, IPTV & Connected Markets 2015-2019 – despite the rise of second and third-screen viewing, people prefer connected TVs as their main way of watching.
The rise of devices like Google Chromecast, the Now TV Box and Amazon Fire TV Stick have helped streaming's rise, because they make it easy to turn a standard TV into a smart set.
Apple is also rumoured to have a streaming TV service up its sleeve, which would no doubt help raise awareness of the technology.
Reed Hastings, CEO of Netflix, has claimed that streaming will replace traditional TV schedules within 20 years.