Apple's much-hyped TV streaming service won't be shown off next week, according to a report.
Apple was all set to lift the lid on its challenger to Netflix and Amazon Prime but has postponed it because negotiations with broadcasters are still ongoing, according to a report.
"Several people with knowledge of the situation" say the service now won't be unveiled until later this year or maybe even 2016.
Next week, Apple will hold WWDC (Worldwide Developers Conference), where it will show off a host of new products and services. But not the new TV service.
So why the delay? Previous reports have claimed Apple wants to offer local programming all around the US.
This would be a huge coup. Not least because at the moment services like Dish's Sling can only offer local content in a handful of cities. Some don't offer it at all.
However, it's taking longer than expected to clear the rights for all these local shows.
While we might not see the new streaming service next week, we should still see the new Apple TV set-top box. It's thought to come packing Siri for voice search, a third-party app store which should expand its functionality considerably, and a new remote control. So it's not all bad news.