The BBC has shown off a mind-controlled iPlayer service. It's operated using a headset called MindRDR TV made by London-based company This Place. To select a show, just think about it.
The headset incorporates an EEG brainwave sensor with content from YouTube and iPlayer (more services are coming soon, This Place says). One sensor sticks to your forehead, and one clips to your ear. Then it reads your thoughts.
At the moment, it only works with mobile devices, so you'll have to pipe shows via HDMI to the telly or stream them using Chromecast. But it shows what's possible.
The program cycles through the top five most popular shows. Think about one, and it'll start playing. Think about the menu screen, and you'll return to it.
Its creators wanted to improve on standard smart TV controls.
"We've always been interested in the challenge of 'smart' TV interfaces," says Dusan Hamlin, founder and CEO of This Place.
"They can be extremely difficult to navigate with a remote control or even a second screen device. So we decided to focus on dramatically improving the user experience by removing barriers between users and the content they want to watch.
"In fact, we removed every single barrier so people can directly control TVs with their mind."