BT Sport has a new channel coming soon, and it'll be in 4K resolution. BT Sport Ultra HD will be the first UHD (Ultra Hi Def, aka 4K) sports channel in Europe when it launches in August.
To accompany it, BT will also launch a new BT TV Ultra HD set-top box. The firm hasn't revealed any other details, other than that the Community Shield will be the first game broadcast in the resolution, and that it'll show other live events using it, including the UEFA Champions League, Barclays Premier League, FA Cup and Aviva Premiership Rugby.
It's also signed Gary Lineker as a host, as rumoured.
Lineker will join Jake Humphrey and Rio Ferdinand fronting the live UEFA Champions League coverage. (Lineker recently signed a new contract at the BBC, so he will continue to host 'Match of the Day').
All 351 matches from the UEFA Champions League and Europa League next season will be free for BT TV customers. If you use BT Broadband, you'll have to pay £5 extra.
To celebrate its European football fiesta, BT will also launch two other new channels: BT Sport Europe and BT Sport Showcase. Viewers will be able to switch between matches using the Red Button (if they're BT TV customers) and track the action with a new 'Goal Alert' function.
BT Sport went on the offensive last year. While it only has broadcast rights for a minority of the Premiership fixtures, it's looking more like a challenger to Sky's dominance of top-flight football. Let's see what Sky does in return.