closedownarrowlogo-verticalmenu-barsearch Skip to main content
Jump to navigation
alibaba

Make no mistake, streaming is big business. So big that those with no experience of it are getting in on the action. Alibaba, China's online retailing giant, has announced it will soon launch its own streaming service modelled on Netflix and HBO.

"Our goal is to become like HBO in the United States, to become like Netflix in the United States," Patrick Liu, president of Alibaba's digital entertainment group, told a seminar in Shanghai.

It makes sense, seeing as Alibaba is China's equivalent of Amazon. (It's also where lots of retailers buy cheap goods wholesale to flog on.) It also already has online portals to music and games, and own a stake in film production company Chinavision, so it seems a logical step.

The service will be called TMall Box Office, or TBO. It will offer premium on-demand video content that viewers will pay to watch.

There's no word on if the firm will launch the service outside of China, or if it will start making its own programmes. Watch this space...

Source: Netflix

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Steve Miller 2 days ago BT TV YouView update: Hands-on... Absolutely - one of the things I miss ? On the recordings tab, you used to be able to sort programmes...
  • V4VendettaX 1 week ago Amazon cracks down on... Amazes me,they want to ban boxes that can run Kodi and the apps which allow it to stream, yet they were...
  • Nathan Fairclough 1 week ago Amazon cracks down on... No such thing as a Kodi box. They are android boxes/devices with the kodi app (legal) installed and the...

Search news