Danny Cohen, director of BBC TV, has defended the corporation's plan to make BBC Three an online-only channel.
He dismissed as "ridiculous" the notion that the channel is only aimed at young people, and said that by moving online-only, it will be able to cater for the audience in a different way.
"The idea that young people are ghettoised and only watch BBC Three is ridiculous," he told industry jamboree Creative Week. "More young people watch BBC One than BBC Three."
Though surely that would be down to the larger audience figures for BBC One overall.
Cohen admitted that moving BBC Three is a risky decision, but one that needed to be made.
"Of course it's got risks, and it's likely we'll lose some audience in the beginning because television is still so powerful," he said. "That's the risk you take when you make bold moves.
"It's the risk the BBC took in the nineties when it went online, and it's the risk it took in the noughties when it invested a lot of money in getting iPlayer launched."
The move has proved controversial to both TV industry types and viewers alike. Earlier this week, more than 750 TV stars signed a letter urging the BBC to keep broadcasting the channel.
It's expected to be switched off next year. It was originally supposed to move this year, but that was delayed.