US cable giant Comcast will launch its own TV streaming service this summer, as it becomes the latest company to offer an alternative to traditional broadcast TV packages.
Comcast Stream will cost $15 (£9.62) a month when it launches in a limited rollout to Comcast's broadband customers in Boston. It will then launch in Chicago and Seattle, and will be nationwide in the US next year.
Subscribers to Comcast's Xfinity broadband package will be able to watch live broadcast TV plus HBO, all through the internet. They can watch on laptops, desktops, tablets and smartphones.
It also includes thousands of on-demand TV shows and films. A cloud DVR service lets customers save 20 hours of shows and films to the cloud, to be watched anywhere they like.
However, regular on-demand content will only be accessible through customers' home broadband connections. If they want to watch something on the go, they'll have to save it to the cloud DVR service.
Comcast is following in the footsteps of HBO, which launched its HBO Now streaming service earlier in the year. This lets customers watch the channel's shows without a cable subscription.
What this means for Sky, Virgin Media, BT et al here in the UK remains to be seen. But where the US leads, we usually follow.