'Game of Thrones' is already the most-pirated show of all time, but it's also drawing record-breaking numbers on legitimate pay TV.
Sky has announced the season five finale drew a whopping 3.1 million viewers. That makes it the most popular entertainment programme to ever air on Sky.
Even more impressively, that doesn't include Sky Go and Now TV broadcasts.
It does include both the 2am simulcast and the standard 9pm broadcast, but it's still a huge number of people. It even surpasses the season five premiere episode, which averaged 2.7 million viewers for the 9pm broadcast.
42 per cent more people watched series five than series four.
Game of Thrones is thought to be the primary reason for Sky Atlantic subscriptions experiencing growth 20%. Though it's only fair to say that other shows like 'Silicon Valley' and 'Penny Dreadful' will have boosted take-up too.
Between the start of March and end of May, the 40 episodes comprising series one to four of 'Game of Thrones' were downloaded 23 million times from the Sky Box Sets service. Expect more to follow from fans in need of their 'GoT' fix.
“We know our customers love being able to choose how, where and when they watch their favourite show – whether that’s staying up until 2am for the global simulcast or re-watching every episode from the very beginning – and we’re thrilled to offer them that flexibility," said Gary Davey, Sky’s managing director of content.
"Re-defining the meaning of ‘must-see TV’, we’re proud to be a part of the 'Game of Thrones' phenomenon. In the aftermath of a record-breaking end to the fifth season on Sky, we can’t wait to see what will happen next.”