Skip to main content
Jump to navigation
the ashes england

What with Wimbledon, the Women's World Cup, the Ashes and the Rugby World Cup all taking place, you could be forgiven for sneaking a look at the sporting action while at work. And you wouldn't be alone. Nearly half of all UK sports fans have got their fix on their phone or tablet while they should be working, according to research from Now TV.

47.9 per cent of those surveyed admitted to watching on their mobile device during work hours, while more than a quarter (27 per cent) admitted watching sport in secret, some going as far as booking meeting rooms to keep them secluded.

Others took a lot longer than necessary in the bathroom so they could watch the action. So if you're wondering why Jim from accounts takes an age, that could be why.

The research was carried out by Opinion Matters for Now TV. It surveyed 2,005 British sports fans between 10-11th of June.

As ever with these kinds of surveys, it's to promote something – in this case, Now TV's free Sky Sports Day Pass offer. Fans can pick up a day's free access to Sky Sports to watch sports like the Ashes, which kicks off on Wednesday.

“We know premium live sport is one of the main reasons that our customers choose NOW TV," said Gidon Katz, director of Now TV. “I’m bowled over that we’re able to give sport fans the chance to watch day one of the first Ashes Test for free.

“I am sure there will be plenty of people joining me in secretly tuning in at work!”

To pick up your free Sky Sports Day Pass, head to and enter the code NOWTVASHES.

Now TV will also offer Sky Sports on a month-by-month basis. It will cost £31.99 a month and will be available in time for the start of the new football season.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Dave Beck 3 months ago EU portability streaming law:... Netflix already provide a service if the country has a Netflix service. My UK Netflix account works for US...
  • Robert KołOdziej 3 months ago EU portability streaming law:... Netflix, for example, detects and blocks VPN. Tried it and failed just before Easter when we were abroad....
  • Vorteilspack 3 months ago Is Netflix making its own news... Oh no! Whoever told Netflix to do that did a good job sucking up money for something the world doesn't...

Search news