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Sky will add subtitles to its most popular on-demand shows and films by next summer, it has confirmed.

90 per cent of the firm’s linear content across 26 channels currently has subtitles.

When recorded and played back, these shows will have the subtitles still intact. But Sky wants to add subtitles to on-demand shows because of changing TV viewing habits.

“We understand the way in which people watch TV is changing, and that the vast majority of on-demand content is now downloaded over the internet,” said Ian Rosarius, Sky’s director of product design and development.

“While there are significant technical challenges to overcome when subtitling on that platform, my team, and others right across the board are determined to address this.

“I am pleased to say that by summer 2016, all our customers will be able to watch the most popular and best Sky on-demand content, on their TVs, with subtitles.”

He added that Sky’s dedicated Accessible Customer Service team has just been expanded, and now includes more than 160 specially-trained advisors.

For the last ten years, the team has been providing support for customers using its accessibility services. To date, it has helped over 67,000 customers.

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