Binge-watching TV shows is on the rise, according to a new report. And as it becomes more popular, it's also becoming more socially acceptable, the study found.
In a Tivo survey, 92 per cent of respondents said they had binge-watched (i.e. sat through more than three episodes of a series in one day) at some point.
Negative perception of the activity fell from 53 per cent two years ago to just 30 per cent this year.
Two-thirds of those who binged on an entire series in just a few weeks said they had done so using Netflix. Some of the most popular series for bingers were produced by the streaming giant, including 'House of Cards' and 'Unbreakable Kimmy Schmidt'.
"Bingeing is booming – not just during sparse stretches in the TV schedule over the summer holidays, but year-round," said Jonathan Steuer, TiVo's chief research officer.
"As programmers such as Netflix, Hulu and Amazon continue to release original programming a full season at a time, we expect this trend to accelerate."
32 per cent of respondents wait until a series has ended before watching, so they can consume the whole lot in one go.
61 per cent said they watch three of more episodes of a series when they have fallen behind, while 39 per cent said some shows are better watched back-to-back.