We've heard conflicting things about the launch date for Apple's forthcoming TV streaming service. But in news to upset fanboys waiting for it to arrive, it now seems it might not be here until next year.
That's according to Bloomberg, which cites "people familiar with Apple's plans".
We had heard the service would launch this autumn, potentially at Apple's iPhone launch event which is rumoured for September 9th. But sadly it looks like that's not to be.
Why so? The problem seems to be contract negotiations over content, a rumour which squares with previous reports. Apparently, the networks are holding out for a higher price than they would get from cable operators.
Not one to be trifled with, Apple is standing firm on its offer. Which means the two sides are in deadlock.
But it's not just the negotiations. It's also taking some time to build a network powerful and robust enough to handle potentially millions of people streaming TV shows and films in high definition.
Apple is reportedly working with Akamai to make sure it's all watertight.
However, we will still see the new Apple TV set-top box on September 9th.
It's said to pack Siri for voice control, a bigger, rejigged remote control and an App Store stocked to the gills with third-party apps. So it's not all bad news.