Netflix is licensing two recent films made by YouTube stars, in what appears to be a bid to appeal to teenagers. 'Smosh: The Movie' (made by comedy duo Smosh) and 'Bad Night' (by Jenn McAllister and Lauren Luthringshausen) will hit the service soon.
The streaming service is trying to attract younger viewers, a demographic who are more likely to look online for entertainment than switch on the TV.
"We want shows or movies that a particular demographic is going to love. It's not a one-size-fits-all thing," Erik Barmack, Netflix's video president for global independent content told the New York Times.
"In the on-demand world, there isn't a place where there is lots of great scripted shows and movies that are catering to that audience. That is both an opportunity and a challenge."
Netflix also picked up the rights to 'Lost & Found Music Studios', a half-hour series about a group of young musicians; 'Degrassi: Next Class', about teenage issues, such as homophobia, racism and substance abuse; and 'Fuller House', the sequel to '90s sitcom 'Full House'.
There's no word on when these will hit the streaming service, or if they will reach UK viewers.