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We know Apple is working on a new Apple TV set-top box, and prepping its own film and TV streaming service to accompany it. But now it seems the tech giant is also getting ready to make its own TV shows, just like Netflix and Amazon.

The firm has reportedly held meetings with Hollywood executives in recent weeks to gauge interest in helping to produce original content. According to Variety, the Apple unit handling the discussions reports to Eddy Cue, Apple's head of internet software and services.

Apple reportedly hopes to start hiring development and production divisions soon, and wants to start creating long-form content – which we take to mean TV shows and possibly films – next year.

Apple's TV and film streaming service is said to launch early next year. And it's possible it could even talk up its own content at the Apple TV launch event next Wednesday evening.

Both Netflix and Amazon Prime Instant Video put a big emphasis on original content. And it's not hard to see why – it offers something unique to differentiate one company's service from another's. Though studies say that most consumers aren't that bothered about original shows.

Still, everyone wants to make the next critically-acclaimed hit like 'Orange is the New Black' or 'Transparent'. For the prestige as much as the profits.



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