Apple proclaimed that apps are the future of television when it launched a third-party App Store for its Apple TV on Wednesday night. But although that sounded great, it has emerged that the apps in question are more limited than you might think.
Apple has confirmed that apps cannot be more than 200MB in size. That severely limits the amount of data developers can use, especially those making games.
"There is no persistent local storage for apps on the Apple TV," reads Apple's app programming guide for tvOS, the software Apple TV runs.
That means apps must store data in iCloud, and be able to "retrieve it in a way that provides a great customer experience".
Apple's plan is that developers will store rarely-used resources, such as in-app tutorials and in-app purchases, in iCloud, so they can be called on when needed without taking up space on the device itself.
The Apple TV will be available in 32GB or 64GB options.
The strict limit on app sizes seems an odd choice, considering that some games available on iOS exceed 1GB in size.
Given the extra capacity and processing power available with this this generation's Apple TV, you would assume that Apple would be keen for devs create sophisticated apps that really take advantage all that extra brawn.