Many broadcasters would have jumped at the chance to sign the 'Top Gear' trio after they left the BBC. But BT wasn't one of them.
Speaking at the Guardian Edinburgh International Television Festival, Delia Bushell, managing director of BT Sport and BT TV, said: "To be honest I didn't consider it. It just wasn't right for us.
"It's a fantastic franchise, but it made more sense for a global player like Netflix because 'Top Gear' has huge US revenues as well."
Jeremy Clarkson was let go from the BBC after he hit producer Oisin Tymon following a row over food. Along with former 'Top Gear' hosts James May and Richard Hammond, he has since signed a deal with Amazon Prime Instant Video to front a new car show.
The as-yet-untitled series reportedly has a budget of £160 million. The trio have signed up to three series, as has former 'Top Gear' producer Andy Wilman.
Chris Evans will replace Clarkson on 'Top Gear'. The BBC is currently holding auditions for Evans' co-host.