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The trio of former 'Top Gear' presenters have signed up to make a car series for Amazon Prime Instant Video that will reportedly cost £160 million per season. And according to arch rival Netflix, they're not worth the money.

The streaming service used its viewership data to make the decision.

"We have past episodes of 'Top Gear', so we have a pretty good gauge of what audiences like," Netflix's chief product officer Neil Hunt told Digital Spy.

"Our buying decisions tend to be somewhat data-driven. We have a lot of data to get the deals we want, so there we go.

"Clearly it wasn't worth the money to make the deal... I think they sold themselves for way more money [than they're worth]."

BT also recently said the presenters weren't right for its TV offering. According to Delia Bushell, managing director of BT Sport and BT TV, "it made more sense for a global player like Netflix because 'Top Gear' has huge US revenues as well". BT didn't even consider bidding for the show.

The trio have signed up to three series on Amazon Prime Instant Video. They left the BBC after Clarkson's contract wasn't renewed when he hit a producer during a row about food.

Source: Digital Spy

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