The Freeview logo will only be granted to high definition products from the end of 2016.
From then, no new standard definition products will be able to bear the logo.
HD products accounted for over 70 per cent of new Freeview TV sales in the UK last year, according to Freeview. Sales of Freeview-equipped devices have topped 100 million since the service launched in 2002.
According to its research, HD picture quality and access to the players on their television are the most important features for TV viewers.
"Freeview HD gives consumers the best possible picture quality without a subscription," said Guy North, Freeview managing director. "By moving all Freeview products to HD, we are ensuring that our viewers get the full range of channels available to them on the platform and the best possible quality.
"The company has been working closely with manufacturers, retailers, government and other industry stakeholders to future-proof the platform."
Freeview Play – Freeview's new service – will launch in October. This will let viewers scroll back through the on-screen TV guide to find shows to watch on catch-up, much like on YouView.