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Netflix is continuing to expand. It wants to be in almost every country in the world by the end of next year and has today announced plans for further expansion in Asia.

It will launch in four new Asian countries in early 2016. These are: South Korea, Singapore, Hong Kong and Taiwan.

The streaming service launched in Japan last month.

Netflix CEO Reed Hastings said these countries were chosen because of their fast internet speeds and the large number of connected devices.

"The combination of increasing internet speeds and ubiquity of connected devices provides consumers with the anytime, anywhere ability to enjoy their favourite TV shows and movies on the Netflix service," he said.

"These four markets well represent those trends."

As elsewhere in the world, the service will be available on smart TVs, tablets, smartphones, streaming boxes, consoles and computers. Basically anything with an internet connection.

Netflix wants to be in around 200 countries by the end of next year. At the moment, it's present in around 60.

Next month, it will launch in Spain, Portugal and Italy.

It has a far bigger audience than its rival Amazon Prime Instant Video. Though Amazon's service recently added the ability to watch offline.

Netflix's reaction? The feature makes the proposition too confusing for consumers.

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