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You can now sign up to Netflix through its iOS app, as the TV on-demand service bids to streamline the process of subscribing.

Previously, Netflix would make users pop out of the app and subscribe on the web. Then you would watch the show or film back within the app.

To promote the new sign-up feature, Netflix made an advert featuring the cast of 'Orange is the New Black'.

Apple takes a 30 per cent cut of any purchase made within an iOS app. This likely turned Netflix off adding the feature.

Other services – like Spotify – have charged more for in-app subscriptions to make up for the slice of money pie it loses to Apple. But Netflix charges the usual rate whether you sign up in the app or on the web.

In other Neflix news, it has released a new trailer for 'Jessica Jones', the latest Marvel series to come to the service. It's one of four Marvel series that will air on Netflix, before the characters join forces for 'Marvel's The Defenders'.

'Jessica Jones' will start on November 20th.

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