The upcoming model of Apple TV will feature universal search, meaning you'll be able to search across all services to find what you want instead of opening each app and looking there.
The improved search function would be a real killer feature, and help the streaming box stand out from the crowd.
Siri is also expected to make its debut on the set-top box. Ask it to find a show or film, and it'll scour all available services.
Amazon's Fire TV set-top box has voice search – and it works very well – but it only searches Amazon's own content. If you want to rootle around Netflix and BBC iPlayer too, you have to open those apps and search within them.
The feature could end up costing Apple a few sales, as users see the same iTunes content on offer from rival services and potentially at a lower price. But it's also likely to guarantee a few more sales of the set-top box itself.
It will also make original programming more important than ever at a time when all the big streaming services are trying to put some distance between them and the competition.
Apple is rumoured to be considering making its own TV shows and films.
The report also reiterates previously uttered rumours: namely that the device will start at $149 (£98), making it more expensive than the current model, and that it'll have the A8 processor, which is substantially faster than the current model's A5.
The device is set to launch on Wednesday night alongside the iPhone 6S and 6S Plus.