ITV Player – ITV's catch-up and on-demand service – will soon be replaced by a new-look service called The ITV Hub.
The ITV Hub will replace the ITV Player website as well as itv.com. It will combine existing programme pages with on-demand content, so you can read about what's on and watch it too, all in the same place.
It will be compatible with Freeview Play and the Amazon Fire TV set-top box and Fire TV Stick streaming stick.
ITV hasn't said whether it will work with Google Chromecast, or when the ITV Player apps will be updated.
The new service will host Seth McFarlane's animated comedies 'Family Guy' and 'American Dad!' It will be the first time both will be available to stream for free in the UK from a non-pay TV provider.
"We have created an exciting new brand identity for The ITV Hub which will present all of ITV's family of channels and services front and centre with a distinct, digital look and feel building off the success of ITV's rebrand," said Rufus Radcliffe, ITV's group marketing director.
He added that the service would launch "later this autumn".