Amazon is considering making its own live TV service, according to a report.
Bloomberg cites "people familiar with the matter" as saying that Amazon has held talks with media giants CBS and NBCUniversal about the potential service.
However, it could still be early days. The talks are "preliminary", according to the sources. Though some of the meetings were held months ago, so things may have progressed since then.
Amazon has made a big push into online video in recent years. Not only has it launched the Amazon Fire TV streaming box and Fire TV Stick streaming dongle, it also bought LoveFilm and rebadged it as Amazon Prime Instant Video. As well as being home to a wealth of TV shows and films, this service also runs its own series of pilot episodes every year, in which viewers vote for which will be made into series.
It recently acquired a firm called Elemental Technologies, which gives it the necessary tech to deliver live TV over the internet.
Apple is said to have a live TV service ready to launch in the New Year. The service has been rumoured for years, and has been delayed due to negotiations with broadcasters.