A Netflix exec has revealed what he thinks is the future of TV. And it won't surprise you to hear it sounds a lot like Netflix.
"In 10 years... it will be entirely delivered on the internet," said Ted Sarandos, chief content officer at the streaming service.
"It will be a series of apps that's closer to what you see on smart TV. I don't think it will be delivered on cable, and I don't think it will be linear."
Sarandos was speaking at Vanity Fair's New Establishment Summit in San Francisco.
He said that Netflix hadn't disrupted the traditional TV model. Rather, technology was allowing customers more choice.
"Consumers are changing their behaviour," he said. "That isn't a Netflix problem. Every industry has to deal with consumers changing their behaviour."
Sarandos claimed that Netflix's approach to making films is more likely to pay off for producers.
Whereas a traditional studio would make a small upfront payment and then share the eventual profit, Netflix pays a flat fee to buy a film.
"It's not 'Titanic' money, it isn't 'Avatar', but there's a profit," he said.