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Streaming giant Netflix might have its sights set on global domination, but it may have to reel in its expectations somewhat. That's because its growth in the last three months was less than expected.

Instead of adding the expected 1.15 million new subscribers in the US, it only managed 880,000, the firm announced in its earnings report.

This is thought to be due to the arrival of streaming rivals HBO Now and Showtime in the US.

HBO Now alone is thought to have gained up to 2 million subscribers since launching in April.

Netflix's stocks fell 10 per cent after the announcement.

The firm's profit revenue also fell to $74 million, down from $110 million in the same three months last year. That's because of the company's big investment in original content.

Internationally, the picture was rather rosier. Netflix gained 2.74 million subscribers around the world, which was above target for the period. It now has over 70 million subscribers worldwide, and expects to reach 74 million before the end of the year. So the situation isn't exactly dire.

It also has a Bill Murray Christmas special that's available from December 4th.

Source: Netflix

Via: VentureBeat

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