More on Apple's delayed TV streaming service. Last week came word that after stalled negotiations, the service had been put on hold. Now we know why.
According to Re/code, major networks objected to Apple's plans to offer a 'skinny' bundle of channels for just $30 (£20) a month.
As an example, 21st Century Fox didn't want Apple offering Fox and Fox News without FX and Fox Sports as well.
Equally, Disney didn't want to offer the Disney Channel without its stablemates ABC and ESPN.
Apple, however, wanted to offer punters the option of just having the core channels. It reportedly came to loggerheads with the networks, and so has shelved its plans for the time being.
A source told Re/code: "The optics are important to him [Eddy Cue, the man in charge of brokering the deals for Apple]. He doesn't want to have filler."
This is likely what CBS CEO Les Moonves was talking about when he said: "People will not be spending money on channels they don't want to watch."
Apple's TV streaming service is likely to launch in some form or another sometime next year. Let's hope the two sides can hammer out those negotiations.