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Looks like it'll be a web-connected Christmas for British TV viewers this year. We're more likely than viewers in other developed countries to watch on-demand TV this festive season, according to UK telecoms regulator Ofcom.

It predicts that this Christmas, 31 million UK adults (70 per cent of the population) will watch TV using free-to-air catch-up and on-demand services like BBC iPlayer and ITV Hub.

That puts us ahead of all other major European countries and the USA, Japan and Australia.

It reckons 16 per cent of UK adults will watch catch-up TV on a tablet, and 81 per cent will use an online service to watch TV or films.

This could mean no more arguments over what to watch this Christmas.

James Thickett, Ofcom's director of research, said: "UK viewers won't be tied to the TV schedule this Christmas. More than anywhere else, we're watching TV and films at a time that suits us, on a range of devices, in and out of the home.

"So this year, more people can fit their festive TV viewing around opening presents and carving the turkey."

However, this doesn't signal the death of traditional live TV. It's still the most popular way of watching. Last New Year's Eve, more than nine in 10 viewers (11.4 million people) watched live TV at midnight.

We're also right at the front of the pack when it comes to connected TVs. 42 per cent of UK homes own a set that's connected to the internet. That's more than any country sampled except Spain.

Source: Ofcom

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