Netflix has just upped its streaming abilities significantly. The service now brings better quality video but uses less bandwidth, which should mean less waiting for films to buffer until you can carry on watching.
This is all due to its per-title encode optimisation. Without getting too technical, it's tinkered with its backend, and now uses an algorithm to decide which quality to encode each piece of content at each resolution tier, depending on what the content is and which device you're watching on.
So if you're watching on a phone, for example, chances are it won't give you the highest possible quality because you wouldn't appreciate it on a small screen.
Previously, Netflix used a fixed bitrate ladder, but this actually made some shows look worse. On the blog explaining the details, Netflix shows how 'BoJack Horseman' looks much crisper using the new tech.
Some shows will use up to 20 per cent less bandwidth too. Not only will this mean less buffering, it'll also "be particularly important in lower bandwidth countries and as we expand to places where video viewing often happens on mobile networks".
The service aims to be in 200 countries by the end of 2016. And with technical innovations like these, we could well see that happening.