Netflix is opening the floodgates on original content, with the announcement that next year it will roughly double this year's output of original series from 16 to 31.
CEO Ted Sarandos said that on top of that, the streaming service has 10 features films in the works, as well as 30 children's TV shows, 12 documentaries and 10 stand-up comedy specials.
And it won't be a case of quantity over quality either, he insists.
Sarandos told Broadcasting Cable: "It's not just a lot of volume. This is quality stuff. Our shows are among the most-viewed on television."
The service will continue its international expansion in 2016 too.
This year, it reached Italy, Spain, Australia and Japan. But while Sarandos said he wants to take Netflix "fully global", he admitted it's not always gone smoothly.
He explained: "It's not been an easy road. Licensing content globally brings its own headaches."
"There has never been a global buyer," he said, adding that the studios have their own regional sales organisations but meet resistance because the regional sales staff don't want their jobs marginalised.
"It's a pretty big structural change that all of our studio and network partners are trying to manage."