Apple is working on a new version of the Remote app for iPhones that will let you control the Apple TV using Siri. At the moment, you can only use Siri's voice-activated search through the Apple TV's remote control.
The upshot is that if you lose your Apple TV remote, you'll still be able to use voice commands to search its trove of content.
"We're working on a new Apple TV remote app that will give you the full functionality of the Siri Remote on your iPhone," Apple's vice president Eddy Cue told BuzzFeed News.
"We're hoping to ship that in the first half of next year."
According to Cue, the new Apple TV has made gaming more mainstream.
"What we're seeing with the new Apple TV is to me very similar to what happened with gaming on the iPhone," he said.
"When we first announced the iPhone, we didn't tout it as a gaming device. But games became a huge part of iPhone, because it turns out that a lot more people than just hardcore gamers love games. We expanded the market.
"I think the majority of people around the world probably aren't looking to buy an Xbox or a PlayStation. But that doesn't mean they don't enjoy playing games. I think Apple TV expands the gaming market to those people."
And while it isn't aimed at hardcore gamers, Cue reckons some hardcore games will come to the platform.
"Hardcore gaming isn't exactly the ecosystem we're after with the Apple TV," he said.
"On the other hand, you will see some hardcore games come to the Apple TV platform."