YouTube is looking to add films and TV shows to its YouTube Red subscription service, making it more of a rival to the likes of Netflix and Amazon Prime Instant Video.
According to The Wall Street Journal's sources, YouTube executives have met with Hollywood studios and other production companies to consider pitches and negotiate licenses for new content.
YouTube has snaffled some high-ranking execs from Netflix and MTV lately, many of whom are said to be involved in the negotiations.
YouTube recently launched YouTube Red in the US. Red is a $9.99-a-month subscription service that allows viewers to watch advert-free videos and to stream music. It's likely YouTube wants to bolster this service with some big-name films and TV shows.
It's also making a push into original content. Next year, it will release at least 10 films and TV series starring 'YouTube stars' like Felix Kjellberg, aka PewDiePie. These will be available exclusively to YouTube Red subscribers.
The Google-owned company is the biggest site by views of online video, which could give it a huge leg-up in the negotiating stakes.
It's reportedly using Google Play's existing relationships with video content owners and film studios to negotiate streaming deals. Which makes sense, seeing as YouTube and Google Play deal makers work in the same office in California.
YouTube Red is currently not available in the UK.