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The Freeview Play service is coming to LG's new Web OS 3.0 TVs in the first half of this year, it has been confirmed.

Freeview Play combines a seamless blend of live TV, catch-up services and backwards electronic programme guide that lets you scroll back in time and watch shows you missed.

The sets will also boast the latest version of LG's Web OS platform, offering a full roster of internet-connected apps and catch-up services.

Freeview Play launched in October. It's currently available through certain Panasonic TVs and Humax set-top boxes. It offers catch-up services like BBC iPlayer, ITV Player, All 4 and Demand 5.

Andrew Mackay, COO of LG Electronics UK and Nordics, said: "We recognise that as part of our efforts to deliver the best overall premium viewing experience we need to offer our customers choice; the choice to watch what they want when they want it.

"We're delighted to partner with Freeview Play as it enables LG to offer customers the best content, the best user experience and the best displays, culminating in a supreme overall viewing experience."

Guy North, managing director of Freeview, added: "We believe that Freeview Play is set to be the new normal way of watching TV and I'm really pleased to welcome LG on board as a partner.

"Sales of Freeview Play TVs and set-top boxes have already shown sharp increases since launch, with our accompanying advertising campaign making millions of consumers aware of the benefits the service can offer them. I look forward to the platform continuing to grow throughout 2016."

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