Good news: if you have a subscription to BT Sport Ultra HD and a Netflix account, you can now stream the latter's roster of TV shows in the 4K resolution.
BT TV customers have been able to add the basic Netflix subscription to their BT bill since November 2014, and now they can do the same with the Netflix Premium tier (which includes access to shows in 4K, aka Ultra HD).
This makes it the first pay-TV package to offer 4K Netflix content. BT is also the first UK broadcaster to launch an Ultra HD TV service in the form of BT Sport Ultra HD, which went live last summer.
"This is bringing our BT TV customers the best drama series married with the highest quality viewing experience now available," said Delia Bushell, managing director of BT TV and BT Sport.
"Our Ultra HD package will enhance the experience and provide unmissable content at great value, including must-see new Netflix shows like 'Narcos', and original series like 'Orange is the New Black', available alongside live action from the Barclays Premier League and UEFA Champions League and Europa League.
"We're delighted to be offering our customers a wide range of incredible Ultra HD content with the convenience of a single bill."
Sky isn't far behind in the 4K stakes, however. Its Sky Q platform will launch in early 2016, with 4K content following soon after.