As well as knocking out some of the best streaming boxes money can buy, Roku makes standalone TVs, though they're only on sale in the US. It's just announced that this year it will release its first TV capable of showing content in the 4K resolution.
4K contains four times as many pixels as standard high definition, making for much sharper image quality.
The new sets will launch in the US this spring. Like the 4K-enabled Roku 4 streaming box, they'll have a dedicated channel for 4K content.
Roku has also released a reference TV design so that its TV partners can incorporate HDR (high dynamic range) technology into future sets. HDR is a technology brought over from cameras – it reproduces a greater dynamic range of luminosity, meaning better contrast (the difference between light and dark colours on the screen) and colour range.
Basically, it makes the image on your set look more striking.
Roku's TVs are huge in the US – the firm claims it's captured 8 per cent of the US smart TV market. Let's hope its tellies come to these shores soon, along with all their bells and whistles.