Netflix said it would crack down on people accessing its US roster of shows from other countries. And now it's made good on that promise.
Users in Australia have reported that when they try to watch Netflix through uFlix, a service that hides your location so you can watch the US catalogue, shows that aren't supposed to be available outside Australia are blocked.
"Some users are starting to have issues with Netflix blocking non-Australian content when going through uFlix," reads a statement from the Melbourne-based company.
However, uFlix isn't giving up without a fight. It says it's "working on a solution to get around these new measures" and apologised for the inconvenience.
Netflix licences its content by location, so its catalogue differs vastly depending on which country you're in. In Australia, it only offers 1,300 films and shows, while in America, that number is 8,500.
According to uFlix's managing director Peter Dujan, Netflix's approach is drastic, and shows how out of touch the firm is.
"It is a last-ditch effort to keep an archaic business model alive," he said.
"At the end of the day it's simply a game of cat and mouse, and this is our job, so let's play."
Other users reported no problems accessing US Netflix from outside the States.
The most common way to access US Netflix is by using a virtual private network (VPN). This fools Netflix into thinking you are based in the US, and so gives you access to its entire catalogue. We wouldn't recommend doing so, unless you want the police feeling your collar.
Netflix recently said it would like to offer the same content to all its 75 million customers globally, but that current licensing laws made that impossible.
Source: Sydney Morning Herald