The American Girl dolls are coming to Amazon Prime Video.
The streaming service has inked a deal with toymaker Mattel to produce four live-action specials based on the brand's characters. Not only that, Amazon also has the option to produce "multiple seasons of episodic content" based on the property. Which would mean a TV series.
Two of the specials will feature characters from the BeForever franchise. Another will use characters from the Girl of the Year franchise.
"American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning," said Tara Sorensen, head of kids' programming at Amazon Studios. "Their research dives deep and adds rich layers to the IP [intellectual property] that are unparalleled in this space which, in turn, will facilitate a truly enriched on-screen experience."
With business speak like that, let's hope Amazon leaves the creative side of the show to someone else.
The first special will come to Amazon Prime Video in the US, UK, Austria and Germany later this year. It'll join Amazon's burgeoning portfolio of kids' content that includes 'Just Add Magic', 'Gortimer Gibbon's Life on Normal Street' and 'Annedroids'.