Skip to main content
Jump to navigation
american girl dolls

The American Girl dolls are coming to Amazon Prime Video.

The streaming service has inked a deal with toymaker Mattel to produce four live-action specials based on the brand's characters. Not only that, Amazon also has the option to produce "multiple seasons of episodic content" based on the property. Which would mean a TV series.

Two of the specials will feature characters from the BeForever franchise. Another will use characters from the Girl of the Year franchise.

"American Girl resonates strongly with kids and parents alike through its message of self-confidence, adventure, exploration and learning," said Tara Sorensen, head of kids' programming at Amazon Studios. "Their research dives deep and adds rich layers to the IP [intellectual property] that are unparalleled in this space which, in turn, will facilitate a truly enriched on-screen experience."

With business speak like that, let's hope Amazon leaves the creative side of the show to someone else.

The first special will come to Amazon Prime Video in the US, UK, Austria and Germany later this year. It'll join Amazon's burgeoning portfolio of kids' content that includes 'Just Add Magic', 'Gortimer Gibbon's Life on Normal Street' and 'Annedroids'.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Dave Beck 4 months ago EU portability streaming law:... Netflix already provide a service if the country has a Netflix service. My UK Netflix account works for US...
  • Robert KołOdziej 4 months ago EU portability streaming law:... Netflix, for example, detects and blocks VPN. Tried it and failed just before Easter when we were abroad....
  • Vorteilspack 4 months ago Is Netflix making its own news... Oh no! Whoever told Netflix to do that did a good job sucking up money for something the world doesn't...

Search news