Sky Q, Sky's next-gen set-top box, goes on sale today. And with punters still getting to grips as to what the entertainment system offers, Sky has now dropped a few hints as to what it'll be capable of in the future.
First up, it's quite possible you'll be able to personalise the home page of the user interface in future, Sky's director of TV experience, product design and development Dave Cameron told us at a briefing.
Cameron said: "Obviously we know it's important as we go forward that customers demand their products to be more personal. We're looking at a number of ways that we might do that."
However, he added: "There are no specific plans right now."
He went on: "Q is not finished, we're going to keep innovating and adding to the product going forward. And we know that being a more personal system is important to customers.
"So I think we'll just work out the right way to do that going forward."
Last week Gary Davey, Sky's managing director of content, confirmed the company was making 360-degree videos for use with virtual reality headsets, in the same vein as the migrant crisis one for Sky News.
The idea is these will launch on Facebook, so owners of the Oculus Rift or similar VR headsets can be immersed in the footage. But will Sky Q ever stream virtual reality videos to headsets?
Cameron was more reticent, saying only that Sky Q is "a very capable platform," and that "all of these upcoming innovations" do provide opportunities for Sky.
He added: "But there's nothing concrete I can tell you on that right now."
We know Sky Q will gain voice control and the ability to show 4K content later this year. But it looks like Sky has more than that up its sleeve...
Sky Q is on sale online or over the phone from today. You'll be able to buy it in shops from Friday.