Pay channel Watch is now just called W.
The premium entertainment channel now repeats 'EastEnders' on the same day as it's shown on BBC One. Other shows in its arsenal include 'Get Me To The Church' and 'Honey I Bought The House'.
What else can you see on W? 'Sara Cox On Friendship' looks at how social media has changed interpersonal relationships. There are also plenty of US imports to get your teeth into, like 'Grimm', 'Code Black', 'Criminal Minds: Beyond Borders' and 'CSI: New York'.
W is owned by UKTV, and is part of the same family of channels as Dave, Really and Yesterday.
It's taken the place of Watch and Watch HD in the EPGs. You can watch it on Sky channels 109/245 and Virgin TV 124/191.
BT TV and TalkTalk TV subscribers can only watch it in standard definition on channel 407, though they can watch it on catch-up too.
W isn't the only channel to undergo a rebrand. Channel 5 now has a new logo, though some claim it's a little close to the old Channel 4 ident. What do you think?