Netflix has succeeded in disrupting the traditional broadcast TV model by offering shows purely on an on-demand basis, so you can watch whenever you like. But for the first time, it'll air a show at a certain time on certain nights, just like traditional TV.
The programme in question? 'Chelsea', a talk show fronted by US comedian Chelsea Handler.
It starts on Wednesday May 11th, and will air three nights a week – on Wednesday, Thursday and Friday nights.
Netflix hasn't announced what time it will air yet.
Each episode will run for 30 minutes and will have no adverts. Which is a real boon, especially for American viewers used to sitting through tons of ads.
The episodes will also be available on-demand after broadcast, so you don't have to tune in at the required time.
Still, broadcasting at a set time marks a departure for Netflix. The firm has avoided sports content for the very reason that it doesn't show content live. So who knows, if 'Chelsea' is a hit, maybe Netflix will change its business model.