Sky will launch its 4K service "in time for the summer", according to Nick Herm, director of strategy at Sky.
This fuels speculation that the service – as part of Sky Q, Sky's next-gen set-top box – will launch in time for the 2016/17 Premier League season, which kicks off on Saturday August 13th.
We know 4K was coming to the service, but Sky has so far kept mum on exactly when. This is the closest we have to an exact launch date.
Voice control will also be added, though Sky hasn't said exactly when. This would work much like the same feature on Apple TV or Amazon Fire TV, whereby you speak into the remote control to search for shows or films.
Herm also revealed a new Now TV Box is on the way, this one with an integrated DTT (digital terrestrial television) tuner. It too will arrive this summer, though there's no word on a price.
Herm said Sky is looking to cover all bases with different products and services for different audiences. "There are lots of ways to connect your TV and there is no longer a one-size-fits-all model," he said.
Due to faster broadband speeds, there "is now an ecosystem to offer services to consumers."
Despite the rise in streaming and watching on mobile, Herm said people still prefer to watch on their main TV, and that it is "here to stay".
Source: Digital TV Europe