Sky is launching a new free sports channel to rival BT Sport Showcase.
Sky Sports Mix promises to give all Sky customers "a range of great moments from some of the world's biggest sporting events" at no extra cost.
Sports offered will include football, golf from Europe and the US and international cricket.
The channel will launch this summer. Sky is also expected to launch its 4K sports channel through its Sky Q platform in time for the Barclays Premier League to start on August 13th.
Sky Sports Mix will offer regular live football from La Liga, MLS, FIFA World Cup 2018 qualifiers, as well as "a select number" of Premier League and Football League matches.
Live women's golf, cricket and netball are also on the menu.
It will also broadcast shows like 'Game Changers' and sporting masterclasses, as well as documentaries, sports entertainment shows and other sporting content.
Sky already has one free sports channel, Sky Sports News HQ. It's hoped this will be bolstered by Sky Sports Mix.
"With Sky Sports Mix, we are giving millions more people access to great moments from some of the world's biggest sporting events at no extra cost," said Barney Francis, Sky Sports managing director. "It is a fantastic way for all Sky customers to be able to enjoy some of the great content that has made Sky Sports the first choice for sport.
"Our aim is to offer sport in a way that can engage, encourage and excite everyone even further."
Sky's dominance of the pay-TV sports market has been challenged in recent years by BT Sport – not only did BT launch Europe's first 4K sports channel in BT Sport Ultra HD, it also signed up a number of big-name pundits and presenters like Gary Lineker.