If you own a Samsung smart TV, you'll soon start seeing adverts on its homepage. That's according to a Wall Street Journal report, which says the adverts will hit European tellies "in the coming months".
The ads have been appearing on the sets in the US since last June. Though this is one instance in which we're glad to be behind our American cousins.
The adverts will appear as tiles, so shouldn't look out of place on the homepage. They'll appear next to smart TV apps like Netflix, BBC iPlayer and the rest.
Samsung isn't making any fanfare about the ads though. They're reportedly being added "quietly" in order to boost Samsung's "struggling TV business".
We've contacted Samsung for comment and will update this story if we hear back.
Samsung is currently the world's largest maker of TVs by shipments. It has around a fifth of the global TV market, with sales of around 50 million sets a year.
Source: Wall Street Journal