BT Sport is taking an unprecedented move in its battle with Sky – it's live streaming two of the biggest games in the European football calendar on YouTube for anyone to watch.
BT Sport will screen the UEFA Champions League and UEFA Europa League finals on its YouTube channel, as well as on its free-to-air channel BT Sport Showcase. They will also be shown on bt.com.
This marks the first time either final has been shown live on YouTube.
BT holds the exclusive rights for the UEFA Champions League. Viewing figures have been lower than expected.
BT has already taken the fight to Sky with its BT Sport Showcase channel showing a selection of games to non-BT Sport subscribers. This prompted Sky to announce its own version of the channel in the form of Sky Sports Mix.
"We've always said we wanted to give top quality sport back to the people and making the UEFA Champions League and Europa League finals free to everyone in the UK does this in a big way," said John Petter, chief executive of BT Consumer.
He added that this would help introduce younger people to BT Sport.
"We're also bringing BT Sport to a new generation of younger sports fans who view their entertainment online, through social media and on their mobile devices," he said. "We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine."
Liverpool will face Sevilla in the Europa League final on May 18th, while the Champions League final is a Madrid derby: Real Madrid will face Atletico Madrid on May 28th.
BT is also partnering with EE to give the mobile network's customers "a new BT Sport offer". Details will be announced over the summer.
Earlier in the week, it was announced that BT Sport will be available on TalkTalk TV as of next month.