The first episode of series six of 'Game of Thrones' notched up almost 5 million views, making it the most watched Sky entertainment programme ever.
Since the episode was first broadcast on April 25th, it has had 3.8 million views via the Sky platform (this includes people watching the 2am simulcast, the 9pm broadcast, repeats, recordings and on-demand viewings).
It has also had around a million views through the Sky Go app and through Now TV, Sky's subscription-free streaming service.
The previous most-watched show was the finale to series five. That notched up a cumulative audience of 3.27 million, followed by 400,000 views through Sky Go and Now TV.
The full figures for episodes two and three of series six are still being calculated. But they look impressive. Episode two had an overnight audience of 2.18 million, and episode three 2.24 million.
Gary Davey, managing director of content at Sky, said in a statement: "Across Europe, the 'Game of Thrones' phenomenon continues to build. We're so proud that through our partnership with HBO we can be part of it, as well as offer our customers the flexibility to watch their favourite show in a way that suits them best. Three years ago we declared 'Game of Thrones' to be the best TV series of all time. And as these numbers demonstrate, the show just keeps getting better."