Sky has unveiled a new pass for its Now TV streaming service. The Now TV Kids Pass gives you a selection of top kids' TV for £2.99 a month.
It works just like the Entertainment, Movies and Sports Passes. You pay a one-off fee, and can then watch as much of the permitted content as you like throughout the month. There's no contract to sign; if you'd like it to continue for the next month, buy it again when it expires.
So what's on offer? It gives you six live TV channels (Nickelodeon, Nick Jr, Nicktoons, Boomerang, Cartoon Network, Cartoonito), plus thousands of episodes and box sets on demand from the same channels as well as CBeebies, Milkshake! and CBBC.
Shows available include 'SpongeBob SquarePants', 'Paw Patrol', 'The Powerpuff Girls', 'Adventure Time' and 'The Amazing World of Gumball'.
The user interface has also been tweaked for kids. Characters interact with them on-screen through the viewing experience, shows and episodes are identified by characters and episode imagery, next episodes play automatically and there are parental controls.
Sky recently launched its Sky Kids app for smartphones and tablets that offers a lot of the same content. Later this year, it's bringing back stop-motion animation classic 'Morph' from Aardman Animations.
Because of the Kids Pass – which will go on sale on June 21st – Nickelodeon, Nick Jr and The Disney Channel will move out of the Now TV Entertainment Pass. But the Entertainment Pass does gain Nat Geo Wild instead.
Sky isn't the only one targeting kids' eyeballs recently. Shortly after the Sky Kids app launched, the BBC unveiled its iPlayer Kids app, which is a very similar proposition