Virgin Media has confirmed that it will launch a 4K set-top box this year to rival BT Vision's Ultra HD YouView box and Sky Q.
A Virgin Media spokesperson told What Hi-Fi?: "There will be a new set-top box coming later this year, and it will support Ultra High Definition Video.
"Before that we will be updating the existing Tivo set-top box to make its menus slicker and more picture-based."
Virgin Media is also thought to be working on improving its series link feature to include on-demand shows from Netflix and other sources.
BT led the charge when it comes to 4K broadcasting, launching Europe's first 4K sports channel last summer. Sky released Sky Q earlier this year, though its 4K broadcasts won't start until the summer, most probably in time for the Premier League season.
Sky Q is also loaded up with a ton of extra features, including fluid viewing, which lets you start watching on one set and pick up on another or on a tablet. The feature should also come to smartphones soon.
Virgin Media's Tivo box launched back in 2011. Since then, the TV watching landscape has changed dramatically, with Netflix launching on these shores and the rise of second screen viewing on mobiles and tablets.
Source: What Hi-Fi?