YouTube is getting into live TV, according to a report.
Bloomberg reports YouTube is set to offer a subscription TV service called Unplugged, which will launch in 2017. The service will offer a range of cable TV channels to stream over the internet.
Sources claim that the Google-owned YouTube – the world's largest video-sharing website – has been working on the plan for more than three years. But much like Apple's recent attempts to launch a TV service, it's currently in talks with traditional broadcasters over what they can offer and how much it'll cost them.
NBC, Universal and Viacom are said to be yet to sign a deal with YouTube.
Apple wants to unbundle broadcasters' channels to offer them on a channel-by-channel basis to subscribers. However, the networks aren't keen, and want to keep their bundles as they are. This will mean higher prices for viewers, who might end up paying for channels they don't watch.
YouTube is reportedly planning on bundling premium channels together and offering themed add-ons of lesser-watched channels. Sort of like TalkTalk TV's 'Boosts'.
US streaming service Hulu has also announced plans to start streaming live TV. Late last year, YouTube launched YouTube Red, its subscription service that it hoped would rival Netflix.