Netflix will soon add the ability to watch shows and films without needing an internet connection, according to a new report.
The feature is available on rival services like Amazon Prime Video and BBC iPlayer, but Netflix currently requires viewers to stream everything over the internet.
According to industry sources, the feature should land before the end of the year.
Dan Taitz, COO of Penthera, a software company that manages media storage, told communications industry news site Light Reading: "We know from our sources within the industry that Netflix is going to launch this product. My expectation is that by the end of the year Netflix will be launching download-to-go as an option for their customers."
Dan Rayburn, principle analyst at Frost & Sullivan, added: "It's a natural progression for Netflix to want to have some of their content available for customers to watch offline, and we've been hearing for months now that they are in fact going to roll out something soon."
Netflix has remained open to the idea of offline viewing, but has also blown cold on the idea. A spokesperson refused to confirm or deny the rumour, though they did say the services was "always exploring ways to make the service better."