Amazon and Netflix don't reveal viewing figures, so it's tricky to know which shows are big hits and which are flops. But thanks to a new report, we can at least see which service is more popular than others.
According to market analysts Sandvine, Netflix is trouncing Amazon Prime Video. Not surprising, perhaps, considering that Netflix has enjoyed a huge head start over Amazon's service. But it's easy to underestimate just how huge Netflix is – according to the report, it accounts for a staggering 35.15 per cent of all US primetime downstream (i.e. not uploading) internet usage in the US. That's twice as much as YouTube (17.53 per cent), and almost nine times as much as Amazon Prime Video (4.26 per cent).
However, Amazon has grown a lot recently. Three years ago, it only accounted for 1.31 per cent.
Netflix, by contrast, is down 2 per cent compared to the autumn last year. Though that doesn't reflect a drop in usage. Indeed, Netflix's subscriber numbers have continued to grow. Instead, it's because of a more efficient technique Netflix has developed to optimise the amount of data it uses to stream a film or show with the aim of cutting its bandwidth usage by 20 per cent.
Amazon's Jeff Bezos has insisted he's not trying to compete with Netflix, though the two services do compete for talent and streaming rights to shows.